No one ventures out into the sea without a chart and some intelligence about waypoints on the voyage. Yet many digital enterprises lack the tools and data to set prices that support their brand proposition in competition with agile global competitors and data-driven marketplaces like Amazon.
Access Intelligence Node’s webinar to learn about Forrester’s latest research into the disconnection between common pricing policies and the expectations of highly empowered customers in the digital economy.
You will learn:
- Why pricing strategy and intelligence matters now more than ever before
- Why so many enterprises set prices that fail to match their customers’ perception of value
- What steps you should take now to strengthen your competitive strategy with price intelligence
