BLOG HOMEPrice Sensitivity

Fitbit Charge 2: How Data Can Help Fitbit Win the Category Back

Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product […]

css.php