Pokémon Go – A True Game Changer For Retailers

It’s been just a few weeks since ‘Pokémon Go’ was released — a game that lets you live between the real world and its virtual one — and the world has gone crazy. Attracting kids and adults alike, this game has taken the world by storm, and is being played by millions of iPhone and […]

3 Steps for Starting a Pricing Intelligence Strategy

Competitive price intelligence is absolutely crucial to being successful in today’s retail market- as part of the “Marketing Mix,” price has always been top priority for marketing experts and business leaders. Ineffective pricing strategies significantly hinder an organization’s ability to grow and be profitable, and can derail success despite having an exceptional product-market fit. It […]