Average Order Volume
Various touch points like search engines, social media, marketplaces, etc. used by consumers to become aware of new brands.
Conversion Rate Optimization
Consumer Packaged Goods (CPG) brands manufacture and sell fast moving products like food and beverages and household essentials. that consumers purchase frequently.
The strategy of managing, unifying, and optimizing different sales and distribution channels through which a company’s products are sold.
Data as a service
A product or solution that stores and organizes large sets of structured data.
Electronic Product Code
End of Life
EveryDay Low Price
European Article Number
Product-related content such as descriptions, images, and attributes displayed on eCommerce platforms.
Initial Purchase Quantity
International Standard Book Number
Key Performance Indicator
Selecting and using specific search terms in online content to improve product visibility and ranking in search engines.
Customer Lifetime Value (of a Customer)
Leveraged buyOut
Open To Buy
Out of Stock
Outlet Sales Productivity
Synchronizing and optimizing product content across all retail and digital channels to provide a consistent brand experience.
Price Look Up
Point of Purchase
Point of Sale
Point of Sale Activation
Point of View
Purchase Order
Creating, optimizing, and distributing product content across websites and marketplaces to enhance visibility and engagement.
The term to describe that a product is in-stock and ready for fulfillment across various channels.
The variety and breadth of products that a retailer offers across different categories to meet consumer demand.
Radio Frequency Identification
Recommended Retail Price
Retail Sales Index
Retailer Development Funds
Return to Vendor
The different avenues through which products are sold to consumers, including physical stores, online platforms, marketplaces, and social media.
Sales General & Administrative Costs
Sales or shipments to a retailer
Sales or shipments to distributor
Sales out to a consumer through a retailer
Software as a Service
Stock Keeping Unit
Supply Chain Management
Universal Product Code
Weeks of Supply
A first-party seller is a brand or manufacturer that sells its products directly to a marketplace like Amazon in a wholesale relationship.
A third-party seller is an independent vendor or business that sells products through a marketplace owned by another company.
Retail Analytics
Product Assortment