3 Steps for Starting a Pricing Intelligence Strategy

Competitive price intelligence is absolutely crucial to being successful in today’s retail market- as part of the “Marketing Mix,” price has always been top priority for marketing experts and business leaders. Ineffective pricing strategies significantly hinder an organization’s ability to grow and be profitable, and can derail success despite having an exceptional product-market fit. It […]

From the Runway to the Roadway: The Vero Moda India Story

These days, whenever one looks at the huge store front of the Vero Moda store, Mumbai, there is, almost always, a sale going on. With so many offers, discounts and an amazingly intuitive collection, Vero Moda offers affordable style to the modern Indian woman. There are many international brands in the Indian retail market today- […]

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