Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
The year 2020 has been one of the most unpredictable years for the retail sector with COVID-19 wreaking havoc across the globe. Even before the pandemic hit us, the retail sector was wading through choppy waters with U.S. President Trump imposing tariffs on international goods, potential recession looming over us, and Millennials and Gen Z […]
Intelligence Node recently published a study in partnership with Dynata, surveying more than a thousand US consumers about their thoughts on retail pricing, holiday sales, and how the US-China Trade War would affect them. CEO Sanjeev Sularia talks about the consumer survey data, the uncertainties facing retailers and consumers, and the implications of proposed tariffs […]
The past several years have proved that the retail arena is packed with intense competition, and like it’s neighbouring products, the retail movement of consumer electronics is subject to constant shifts in consumer behavior and changing trends, as demand and preferences move with the economic climate and innovation in that field. That being said, 2020 […]
2018’s grocery price wars have pitted technology against tradition, convenience against loyalty, and private labels against well-loved brands. Factors abound in determining which brands managed to reach success in this quickly evolving industry. Before crowning any victors in this battle, however, it’s worth answering an essential question first. What constitutes success in the grocery price […]
If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers. In the US, most […]
Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]
The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial moms represent a fierce force that’s reinventing retail. These savvy shoppers are disrupting this sector with their vocal demands and strong social influence. That’s why […]
Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses. Here are five […]
At this time of year, the retail market always gets more competitive, cluttered, and chaotic. However, given the sector’s contraction in 2018, it is more important than ever to maximize your sales during the upcoming holiday season. To inspire you to stand out and sell, here are proven best practices from four retail dynamos to […]
Sure, the customer experience has always been a key aspect of any sales-driven business. Yet, the proliferation of eCommerce and the fact that seemingly limitless retail options now exist has made putting customers first not only a priority but, in fact, the most important aspect of your business. Delighting eCommerce customers — that is, providing […]
Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers and prospects alike. Naturally, eCommerce sites are particularly well-suited to this approach, and live chat is an invaluable tool to develop brand loyalty and long-term […]
