Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
In the world of eCommerce, many new stores struggle to get even a small piece of the market. When you are running an eCommerce store, marketing is the biggest part of your job, and it has the most direct impact on your bottom line. As any seasoned eCommerce veteran will tell you, your online store […]
With each passing year, eCommerce sites are becoming more and more established as consumers’ preferred way to shop. Thanks to the convenience involved in online shopping and the wider variety of products that sites can offer, the customer experience offered online is both rising in prominence as well as shaping the retail landscape in general.
The retail world of today is radically different from what the industry looked like just a few years ago, thanks in large part to the increasing prevalence of eCommerce as many consumers’ preferred way to shop. So many innovative approaches to marketing products and services have arisen that it is more essential than ever before […]
One of the worst things you can do with regard to your business is to insulate yourself from the industry you serve. In the case of eCommerce, the technology and tools you use to foster growth move along at such a rapid pace that you’re bound to become outdated unless you’re closely attuned to the […]
Every online business knows that — when it comes to spreading awareness and expanding your reach — search engine optimization is key. More specifically, Google plays a critical role in making your business discoverable to new customers, and perhaps nowhere is this truer than the eCommerce space. However, therein lies some clear complications.
Whenever you run a product-based business, the concept of supply and demand immediately rises to the top of your growing list of concerns. After all, the efficiency of your business greatly hinges on your ability to plan for the uncertain future. To do this requires a deft handling of your supply chain and all that […]
Competition is a universal fact of business. Regardless of what your industry is, chances are that you always have one eye on others in your field. When it comes to marketing your eCommerce business, this vigilance may be even more justified, seeing as this particular niche has grown exponentially in the past few years. The […]
Without fail, sleigh bells start ringing in the final quarter of each year, and yet, the holiday season doesn’t simply end with “Auld Lang Syne.” When it comes to sales cycles, there’s typically some seasonal angle your business should be taking at any given time of year. Whether that extends to something as broad as […]
Traffic. For most people, the word simply pertains to that everyday headache faced during your daily commute. However, for anyone working within the world of eCommerce, traffic is the most critical element of business and the one on which everything hinges. Regardless of how stellar your products are or how meticulously designed your website is, […]
Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that Aditya Birla is the largest fashion player in India through Madura Fashion and Pantaloons, which were acquired by it in 1999 and 2012 respectively, its […]
