Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
BOOM! That’s how immediate the impact of visual merchandising is on retail shoppers – and why compelling visuals are a strategic asset in omnichannel retail. Visual merchandising presents a retailer’s physical store or e-commerce website in an enticing way to attract customers. Yet the objective isn’t just to look alluring – it’s to fuel retail […]
With retail transitioning into a consumer-driven business faster than ever, issues like determining the best product mix and inventory size are of strategic importance to a retailer looking to cash in at the e-commerce platforms. Assortment planning perhaps plays an even bigger role today than ever with ever-shortening lead times, personalizations, and year-round discounts. Which begs […]
In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with little more than efficient assortment planning and smart pricing tools. While retail merchandising competitors struggled, Zalando outpaced sales predictions In the past quarter alone, the […]
With the current state of the retail landscape, merchants everywhere would be wise to take a long, hard look at their business models. Generally speaking, the reason for doing so is that values are shifting. New focal points are emerging left and right to challenge long-held beliefs about the way things ought to work. And […]
With increasing uncertainty about the impact of Brexit across the United Kingdom, there are major concerns about food security. Prominent UK grocers have increased the cumulative food supply across categories by 80% compared to the previous period. The UK relies on a ‘just in time’ supply chain with other EU countries to receive fresh products […]
An SKU or a Stock Keeping Unit is a vital part of retail inventory management. It helps retailers organize, optimize, and keep track of product information, accurately. SKUs and Their Relevance in Retail Merchandising You sell a large number of products in your business. Even if you own a single small store, you still need […]
Assortment planning is a cumbersome process most retailers dread, physical or digital, but it’s essential to the business and becoming more critical than ever as the e-commerce segment grows. To ease the pain of assortment planning, retailers are starting to adopt systems rooted in big data analytics and artificial intelligence. With the promise of making […]
Online shoppers can’t feel the luxurious fabrics, smell freshly ground coffee or taste sumptuous food samples. If you sell online, data can help you spark love at first sight. Immediate visual impact is essential because online shopping evokes fewer senses than in-store shopping. Instead, visual merchandising provides compelling cues to convert online shoppers. To know […]
Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]
As we have welcomed 2018, it’s the perfect time to meet the new face of retail. Digital media services – for online access to music, TV and video – have evolved as powerful products in their own right, hypnotizing consumers with their convenience and cost effectiveness, and earning a spot in their hearts and wallets. […]
The more successful you are in business, the more cutthroat the competition becomes. That’s simply the reality that your company must face, regardless of your industry. Strategy is key to maintaining an edge over other companies within your niche, and advertising oftentimes plays an integral role in establishing the mission and reputation of your business. […]
