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Basket-based pricing: A novel approach to price-based promotions

Not to be confused with product bundling, basket-based pricing is a smart tactic to entice visitors into buying more. It’s no secret that customers everywhere love a good bargain. Discounts, flash sales, coupons, cash-back and seasonal pricing are liberally used by retailers’ to increase footfalls/visits and thereby drive sales. The way basket-based pricing differs from […]

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