Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
In the most basic terms, the marketing mix definition is placing the right product, at the right place, at the right time, and at the right price in front of your potential customers to see and buy it. The trouble lies in doing it well, in order to make the most sales possible. How can […]
With each passing year, eCommerce sites are becoming more and more established as consumers’ preferred way to shop. Thanks to the convenience involved in online shopping and the wider variety of products that sites can offer, the customer experience offered online is both rising in prominence as well as shaping the retail landscape in general.
Pricing. It’s the part of running any business that has professionals facing sleepless nights and constantly second-guessing themselves. After all, how can anyone ever truly be certain that its approach to pricing is the most effective means of delivering products and/or services to willing customers? In the ultra-competitive world of eCommerce, this pressure to optimize […]
The retail world of today is radically different from what the industry looked like just a few years ago, thanks in large part to the increasing prevalence of eCommerce as many consumers’ preferred way to shop. So many innovative approaches to marketing products and services have arisen that it is more essential than ever before […]
When it comes to transforming prospects into paying customers, there’s no way we can underestimate the significance of your marketing team. After all, this is where the difference lies between a quality product that crashes and burns to one that becomes a household name as well as an industry standard. From spreading awareness of your […]
In any business, strategy is often the difference between a soaring success and a futile effort to connect with the customers you crave. However, with its continuing evolution and increasing competition in recent years, the eCommerce space might be even more reliant on the strength of retail sales strategies in order to capture business.
One of the worst things you can do with regard to your business is to insulate yourself from the industry you serve. In the case of eCommerce, the technology and tools you use to foster growth move along at such a rapid pace that you’re bound to become outdated unless you’re closely attuned to the […]
With today’s crowded marketplace, it has never been more essential to ensure that you have a sound marketing strategy in place to foster the growth of your business. Modern consumers are so regularly overwhelmed with content coming from all angles, social media, email, commercial, billboard, all vying for their patronage and hard-earned dollars. This challenge […]
As technology has increased the capability for businesses to deliver orders to customers in a more and more timely fashion, so too have consumers come to expect their packages to arrive faster and for a lower shipping cost (or even free). eCommerce businesses have felt the pressure to bolster their order fulfillment processes perhaps more […]
Whenever any kind of sales is involved, pricing will inevitably play an integral role in your business. Because consumers are always on the lookout for a deal, companies have come to develop a number of pricing strategies to convince prospective customers to take a chance on their products and/or services. Yet, because so much information […]
It’s been just a few weeks since ‘Pokémon Go’ was released — a game that lets you live between the real world and its virtual one — and the world has gone crazy. Attracting kids and adults alike, this game has taken the world by storm, and is being played by millions of iPhone and […]
