Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
With the era of online shopping came the concept of dynamic pricing. This is a natural turn of events that might not be working as well as expected. Dynamic pricing is a strategy based on which retailers change the price of the product based on supply and demand.
Today’s retail landscape is becoming an increasingly complicated and competitive battlefield. In practically every retail sector, brands are struggling to keep up with the numerous evolving factors. Take, for instance, the struggle of capturing attention. How does a retail brand go about engaging an audience base that is constantly exposed to an overload of content? […]
The current state of global retail is teetering on a cliff. Between the U.S. – China trade war, progressively stumbling sales figures, and the looming threat of recession, retailers everywhere are finding themselves in a dangerously precarious position. As such, it’s worth coming to terms with an increasingly apparent fact: technology-based data-driven pricing intelligence can […]
BOOM! That’s how immediate the impact of visual merchandising is on retail shoppers – and why compelling visuals are a strategic asset in omnichannel retail. Visual merchandising presents a retailer’s physical store or e-commerce website in an enticing way to attract customers. Yet the objective isn’t just to look alluring – it’s to fuel retail […]
Agile product pricing strategies is one of the biggest questions retailers face for a reason. The relationship between an item’s price and its quality — and perceived value to consumers — is oftentimes the deciding factor in shaping whether or not purchase ever takes place. In such an increasingly crowded marketplace, the concept of cash cow marketing […]
This article was first published on Forbes on Apr 3, 2018, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. The AI talent gap is one of the biggest challenges faced by businesses today and retail is starting to feel the pinch. Traditional players […]
With retail transitioning into a consumer-driven business faster than ever, issues like determining the best product mix and inventory size are of strategic importance to a retailer looking to cash in at the e-commerce platforms. Assortment planning perhaps plays an even bigger role today than ever with ever-shortening lead times, personalizations, and year-round discounts. Which begs […]
In some cases, the term “Six Sigma” is cryptically applied to describe a measure of quality adopted by a business organization. Truth be told, there’s a lot more to Six Sigma than simply the formless perception some may have of its principles. Essentially, this data-driven philosophy gets its name from the six standard deviations used […]
Intelligence Node recently published a study in partnership with Dynata, surveying more than a thousand US consumers about their thoughts on retail pricing, holiday sales, and how the US-China Trade War would affect them. CEO Sanjeev Sularia talks about the consumer survey data, the uncertainties facing retailers and consumers, and the implications of proposed tariffs […]
On its own, pricing is a complex subject that requires thorough understanding, yet it is massively important. If you set it right, the sales and profit will flow. Get it wrong and, well, you know, you’re doomed, to put it mildly. Your pricing affects everything, from profit margins and sales to brand positioning and market […]
Effective pricing is essential for a business. That’s the only way they’d know at what price they should offer a product, while maintaining a good profit margin and keeping up with the competition. A business can pick from a variety of pricing strategies and the selection depends on different factors. A business can set a […]
