Zalando: A Lesson in Retail Pricing and Merchandising

In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with little more than efficient assortment planning and smart pricing tools. While retail merchandising competitors struggled, Zalando outpaced sales predictions In the past quarter alone, the […]

5 of the Best Penetration Pricing Examples

In a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. The barriers to entry in a retail market are very high both due to the heavy competition and demanding consumer base. Retailers need to think outside the box to make waves in the […]

How To Drive Price Perception and Deliver the Walmart Value

With industry leaders like Walmart, Amazon, and Target setting the standard, matching your prices in real-time is becoming an increasingly difficult task. These big-name brands shrewdly utilize powerful proprietary algorithms to make their offers nearly impossible to beat. Walmart has aggressively sped up its digitization in the last five years to come up to speed […]

Why Prime Day is good for your business

When Amazon first introduced the world to Prime Day back in 2015, they flipped the e-commerce world right on its head. It started simply as a 20th-anniversary celebration promoting their Prime membership but has since ballooned into an event more impactful than Black Friday and Cyber Monday. In essence, they took a relatively uneventful sales […]

How To Marie Kondo Your Retail Pricing

Through “The Life-Changing Magic of Tidying Up,” Marie Kondo has transformed countless lives, both materialistically and psychologically. If only she could transfer that same power over to the e-commerce scene. As it currently stands, most brands’ online sales strategies are somewhat of a mess. Often, you’ll see a disconnect arise when these companies try to […]

Enforcing Your MAP Policy Is Essential for Brand Reputation

With the precarious state of today’s e-commerce landscape, your brand’s reputation is at risk… And so are your profits. As it currently stands, thousands of unchecked resellers are threatening the integrity of online products. By selling at prices lower than the agreed-upon map policy, these resellers put a ceiling on a brand’s sales potential and […]

How to Curtail the Deep Discounting Cycle Plaguing Retailers

Amid the grim economic landscape of the recession, many retailers turned to deep discounting as a means to combat weak demand and shrinking profit margins. This provided a much-needed injection of revenue in the depressed market. However, what was intended to be a short-term solution, unintentionally resulted in the establishment of new price norms in […]

Deep-Dive into UK’s Supermarket Assortments Ahead of Brexit

With increasing uncertainty about the impact of Brexit across the United Kingdom, there are major concerns about food security. Prominent UK grocers have increased the cumulative food supply across categories by 80% compared to the previous period. The UK relies on a ‘just in time’ supply chain with other EU countries to receive fresh products […]

Our Data Deep Dive on the US Consumer Electronics Industry

The past several years have proved that the retail arena is packed with intense competition, and like it’s neighbouring products, the retail movement of consumer electronics is subject to constant shifts in consumer behavior and changing trends, as demand and preferences move with the economic climate and innovation in that field. That being said, 2020 […]

Who won the 2019 grocery price wars?

2018’s grocery price wars have pitted technology against tradition, convenience against loyalty, and private labels against well-loved brands. Factors abound in determining which brands managed to reach success in this quickly evolving industry. Before crowning any victors in this battle, however, it’s worth answering an essential question first. What constitutes success in the grocery price […]

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