Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
Don’t let blindspots eat away your precious margins! These days you can hardly talk about retail without talking about pricing. It may be the most crucial metric for the industry going by the Amazon wave and price wars online. A dynamic competitive landscape demands a pricing engine that can be flexible and adaptive. A retailer’s […]
Online shoppers can’t feel the luxurious fabrics, smell freshly ground coffee or taste sumptuous food samples. If you sell online, data can help you spark love at first sight. Immediate visual impact is essential because online shopping evokes fewer senses than in-store shopping. Instead, visual merchandising provides compelling cues to convert online shoppers. To know […]
Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]
Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers int the age of Amazon. First things first: An Amazon repricer is software that automatically changes the price of your products on Amazon, according to factors like competition, cost and shipping. […]
Business-savvy celebrities are turning their popularity into profitability. This year in particular, celebrities might be just what the retail sector needs. As global headlines proclaim, the retail industry is enduring a rough patch due to contraction in 2017. Retailers like Toys R Us, Vitamin World and BCBG Max Azria faced bankruptcy. Hundreds of stores closed, […]
The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial moms represent a fierce force that’s reinventing retail. These savvy shoppers are disrupting this sector with their vocal demands and strong social influence. That’s why […]
Your big picture game just got better! Competitive data is essential in retail to remain relevant – and to thrive. To gain a competitive advantage, however, you need to look at data beyond spreadsheets of context-less numbers. Accessing deeper data insights on how your rivals think can give your company an edge because you can […]
It pays to get in a shopper’s face. Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes […]
Grocery e-commerce is having its moment following Amazon’s Whole Foods acquisition in June. So, it was about time that Walmart hopped on the bandwagon with some big guns. Jolt upright, the retail behemoth is readying to battle Amazon in the war to attract hungry online shoppers. As Food Dive puts it, “A fundamental shift is […]
As global retailers enter the new year, they’ll continue to use emerging technologies to improve the customer experience. While sales in physical stores will still comprise the majority of retail in the United States and Europe, ecommerce will continue to grow at a double-digit pace. Retailers will continue to adopt emerging technologies in 2018 to […]
As we have welcomed 2018, it’s the perfect time to meet the new face of retail. Digital media services – for online access to music, TV and video – have evolved as powerful products in their own right, hypnotizing consumers with their convenience and cost effectiveness, and earning a spot in their hearts and wallets. […]
