Fitbit Charge 2: How Data Can Help Fitbit Win the Category Back

Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product […]

Merchandising Wins: 5 Tools To Get Shoppers To Spend

Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses. Here are five […]

Early Bird Guide to Black Friday

Since 2017 has been a year of retail reinvention and consolidation, expect intense competition for consumer wallets this holiday season, which is coming up fast. There’s no time to waste: Now is the time to finalize your Black Friday 2018 strategy because this is the most important (and profitable) time of year for online businesses.

Can Babies Save Toys ‘R’ Us?

Two days ago, Toys ‘R’ Us filed for Chapter 11 bankruptcy protection – mere weeks ahead of the critical holiday season – to restructure amid crippling debt, declining sales and relentless competition from retail powerhouses. In recent years, Toys “R” Us has spent hundreds of million of dollars on interest expenses, which left few resources to […]

Summer 2017 Fashion Sales Report

The obvious and not-so-obvious winners of this year’s July summer sales. Before our tan lines could fade, our inboxes were filled with promo newsletters talking about the last of season’s sales, announcing final reductions. This time of the year has always been bittersweet- between packing up our grills and laundering our swimsuits we’re hard at […]

How Data helps Herman Miller outwit global rivals

To boost product visibility and sales with optimized prices, retailers and brands can use retail data analytics to access real-time insights into the global e-commerce landscape. Let’s look at how Michigan-based furniture manufacturer Herman Miller can use retail data analytics to gain a competitive advantage in the global retail market.

Price Match On Amazon: The Battle For The E-commerce Throne

Earlier, if people needed something, they had to drive around town to buy things from different places. Thanks to the Internet and its gaining popularity, there are a lot of e-commerce websites. E-commerce is the act of buying and selling products and services online. These days, you can get anything online, cars, books, toys, furnitures, […]

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